Gainesville Bank & Trust Selects Fincentric Leadbuilder for Lead Generation at the Frontline
Vancouver, BC, February 19, 2007 – Gainesville Bank & Trust (GB&T) selects Fincentric Leadbuilder, a bank lead generation software tool, to increase the close rates of sales and marketing campaigns to the current customer base. Fincentric Leadbuilder was selected as a key part of the GB&T strategy of using technological innovations to be one of the most convenient and most responsive banks in Georgia, United States. Fincentric Corporation provides technology and services solutions that help financial institutions automate key business processes to drive operational efficiencies, increase revenues and customer satisfaction.
Fincentric Leadbuilder will be implemented in 6 branches and over 40 frontline service representatives in the course of 2007.
Frontline lead generation is a follow-up strategy used by GB&T with customers that have received offers via direct mail or other marketing channels. “When we launch a marketing campaign, we work through all media outlets”, says Mike Banks, Senior Vice-President, Marketing at GB&T. “For example, in a full marketing campaign, we use direct mail, newspaper, radio, point of sale advertising, and digital signage inside the branches” says Banks. “Fincentric Leadbuilder gives us a very effective touch point through our frontline. The leads that have been generated by our frontline service representatives, using Fincentric Leadbuilder, and passed on to our sales teams have already resulted in closing rates of 55%”.
When a customer initiates contact at the frontline, Fincentric Leadbuilder identifies relevant marketing campaign information and presents targeted offers that are a good fit, have not been purchased, or applied for or denied by the customer before. The bank frontline representative sees an unobtrusive banner appear on their screens with a highly relevant and focused offer. Leads are automatically added to the bank’s local lead management system for salesperson follow-up and closing.
“GB&T is a visionary and innovative financial institution that is making great strides in the effectiveness of their marketing efforts and, ultimately, in the overall quality of their bank customer experience” says Robert Nygren, Chief Executive Officer of Fincentric Corporation. “Learning from the GB&T early stage success with Fincentric Leadbuilder is a huge catalyst for further advancement of our bank lead generation solutions. We are thrilled to be part of the GB&T strategy and success”, says Nygren.
About GB&T
Gainesville Bank & Trust is one of the leading financial institutions in Northeast Georgia. With 10 locations in Hall and Clarke Counties (GA), GB&T offers the convenience and personal service that can only be found at a community bank. Visit www.gbt.com or call (770) 532-1212 for additional information.
About Fincentric Corporation
Fincentric Corporation provides technology and services solutions that help financial institutions automate key business processes to drive operational efficiencies, increase revenues and customer satisfaction. Our teams and our high-performance technologies have been supporting well over 150 financial institutions on 5 continents for over 22 years. For more information about Fincentric, please visit www.fincentric.com.
Media Contacts:
Mike Banks
Senior Vice-President, Marketing
Gainesville Bank & Trust
Tel: 770.532.1212 |
Ruxandra Aldea
Director, Marketing & Sales Operations
Fincentric Corporation
Tel: 604.214.4988
raldea@fincentric.com |
™Fincentric and Wealthview Banking are trademarks owned by Fincentric Corporation, used under license. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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